Our Story
Knowledge. Network. Resources.
Over the past decade working in motorsports, we’ve seen that the struggle is real when it comes to staying active in this unique ecosystem.
Cars crash, drivers change teams, team owners shut down operations, gentlemen drivers change priorities, sponsors run out of money, mishaps lead to penalties. And then there’s balance of performance.
While we can’t fix the challenge of BoP 🙂 our collective of motorsports executives and their expert operations can come alongside you to collaborate and keep you active on track in more ways than you thought were possible. I’ll leverage my knowledge, network and resources to help you understand ways to plug into motorsports and collaborate to pursue your path forward. No matter if you’re just starting out, actively racing in a pro series, or somewhere in between–Fairwater Motor Syndicate can help.
leadership
Been there, done that. From Wall Street publicist to biotech strategist to motorsports executive.
james forte
CHIEF EXECUTIVE OFFICER
Brooklyn–> CT–> Rome–>
San Diego–> Raleigh–> Miami
–>Franklinton, NC USA
I’m a former Wall Street publicist and long-time biotech marketing executive with over 28 years of experience in corporate strategy, brand strategy, marketing and motorsports in the US, EU and Asia. I’ve worked with dozens of start-ups and spent time at more than 20 motorsports facilities. We’ve also gained permission to build a new motorsports community development and car condo complex. Check our Uwharrie Motorsports Park in North Carolina.
My first time on track was back in 2014 at the Audi Performance Driving School in the R8 V10 at Sears Point in Sonoma. That’s it, I was hooked. Since then, I’ve spent as many days on track as humanly possible. During my peak, I spent 127 days turning laps over a three-year period. I’ve met a lot of racers and turned a lot of laps in a lot of cars on a lot of tracks.
Father, Husband, Christ-follower… Adventure traveler. racing driver, outdoorsman… Publicist, biotech marketer, Mankind Project New Warrior… BMW, Porsche, air-cooled outlaw.
Motorsports executive.
Relationships matter most to me, and motorsports maintains a strong sense of community. Simply put, we help each other. I’ve enjoyed serving as a “connector” in motorsports and started the Syndicate to leverage our collective knowledge, network and resources to help others who want to be active in motorsports.
